According to the latest report by App Annie, global app downloads cross 175 billion in 2017, largely in thanks to countries where the market is still burgeoning like China, India, and Brazil.
In fact, India has overtaken the US to garner approximately 33 percent of that number last year, 58 billion downloads in total. China still leads the pack with the US, Brazil, and Russia rounding out the top five.
According to App Annie, that huge growth for India is thanks to the introduction of subsidised, unlimited 4G access by the the likes of Reliance Jio in September 2016 and competitors soon after.
However, India does lead the pack in the average number of apps used each month. While the average Chinese user has 100 apps on their and uses just about 40 in a given month, Indians have about 80 apps on their phones and use over 40 each month. App Annie even goes so far to state that, across the world, each person spends an average of a month and a half in the entire year just using apps. That’s nearly three hours a day.
Additionally, it seems a lot of that time spent is in financial apps here in India. WhatsApp as usual topped the list of most-used apps in the country, followed by Facebook, Messenger, and Truecaller. However, the home-grown Paytm made it to the #9 spot of that top 10 list, getting even more monthly active users than Instagram.
App Annie predicts the app market will grow even further in 2018. Consumer spending on apps worldwide was $86 billion in 2017, but their forecast estimates it’ll hit $110 billion in 2018.