Praween KR and Sindhuja K are founders of Young Trendz. In their seventh semester of the bachelor’s course at National Institute of Fashion Technology, Chennai, the duo decided to do something on their own.
In 2015, as e-commerce was in force, the two decided to go with the flow and start a business of selling clothes on platforms like Flipkart. They launched their clothing brand Young Trendz and in next two months, they had started selling on Flipkart, Amazon, Voonik, and Paytm, and launched their own e-commerce website.
“We started with 10 orders a day on our website. By the eighth semester, we were doing customised T-shirts by collaborating with more than 100 colleges across the country, including IITs and IIMs,” Sindhuja recollects.
Soon they decided to shift Tirupur, Chennai to get best quality raw materials and product development is the Tirupur center hub of knit works.
“In Tirupur, we got the right people with the best skills in the garment industry for product development; we got talented IT professionals from Coimbatore for online web operations,” Praween says.
The brand targets youth in the age group 18-28 years and hence the name Young Trendz and tagline ‘Stay Young, Live Trendy’.
Sindhuja says: “We monitor trending things on social media and day-to-day life for our inspiration (for graphics). The competition is very tough; our products compete with almost 1.5 lakh products to be on the first page, which mostly includes international and homegrown brands.”
Young Trendz is among very first people to introduce couple-wears in India which are trending in The US and China. With a team of 30 people, Young Trendz now has warehouses in Telangana, Karnataka, Haryana, Maharashtra, and Tamil Nadu, and will soon open one in West Bengal. Young Trendz is selling clothes at very cheap rate priced between Rs 250 and Rs 600. They have more than 3,500 products uploaded across all e-commerce marketplaces, which generate 70 percent of their revenue.
Praveen says: “In Flipkart, we were recently awarded as one of the top brands in terms of performance during this year’s Big Billion Days. The response during this festive season sale was so good that we sold around 25,000 units in just 5 days.”
The startup has grown to around 1,000 orders a day and has generated an impressive GMV of Rs 20 crore with zero VC funding.
“There’s actually more responsibility involved in starting a business versus having a regular job. You must relentlessly chase perfection. You have to be able to adapt to crazy, unexpected things,” Sindhuja says.
Young Trendz will open offline stores from 2018.